National Change of Address/Move Updates Compliance
The USPS has mandated that organizations doing mass mailings monitor their mailing lists more closely, reducing the amount of undeliverable mail. All discounted Presorted First Class and Standard mailings must have had a “Move Update” performed on their list within 95 days of mailing. The list needs to be reviewed using an approved method to compare it with the Move Updates filed with the USPS. Each mailing needs to meet a specific threshold of 70% accuracy.
Enforcement of this requirement began in 2010. A Move Update method must be identified with the submission, or no discounts will be allowed. The USPS will review your mailing when it comes to the mail facility, and if the 70% accurate threshold is not met, a penalty will be imposed or the entire mailing will be rejected. That penalty can be costly – a seven cents per piece charge for those beyond the threshold. For example:
- 50,000 piece mailing
- 60% pass rate (40% outdated addresses)
- Penalty: 50,000 X 10% (difference between pass rate and 70% threshold) X .07 = $350
More information about the new requirements is available on the USPS website.
Fedcap can help your business avoid costly penalties by cleaning up your mailing lists using the National Change of Address (NCOA) system. We guarantee that by using this service you will reduce the amount of undeliverable mail and meet the USPS requirements. We can provide this service prior to your mailing – and your list will meet the requirements for the next 95 days.
Contact Us Today!
To find out more about Fedcap Mail Services, please call Director John Mastrull at 212.727.4359 or send an email to firstname.lastname@example.org.
Fedcap Office Services
1231 Layfayette Avenue
Bronx, NY 10474